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Gucci baby clothes: a deep dive into luxury kids fashion

Iconic Labels

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31/05/2025

Gucci baby clothes: a deep dive into luxury kids fashion

Designer Collaborations

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12/06/2025

Behind the Seams: How Are Kidswear Designer Collaborations Shaping Young Minds and Markets?

From MarMar to Minimalisma: Why Scandinavian Kids' Brands Keep Getting It Right

Iconic Labels

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11/05/2026

From MarMar to Minimalisma: Why Scandinavian Kids' Brands Keep Getting It Right

The Best Platforms to Sell Kids' Clothes

Emerging Brands

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12/06/2025

The Best Platforms to Sell Kids' Clothes

Our latest product comparisons

Comparison

The best cleats: our top 6 (2026)

Hummel Chaussures enfant Algiz 33 EU White

★★★★★ ★★★★★ 9.0/10

+ Good grip and stability on indoor courts for kids’ handball and similar sports

+ Decent comfort with light weight and no major pressure points for most feet

adidas

Fortarun 4.0 Kids 5.5 UK Core Black Core Black Core Black

★★★★★ ★★★★★ 8.6/10

NIKE Unisex Kids Jr Tiempo Legend 10 Club Black/Chrome-Hyper RoyalGym Shoes 4 UK Child Multicoloured

★★★★★ ★★★★★ 8.4/10

See full comparison →

Comparison

The 20 best sneakers (2026)

ASICS Unisex Kid's Gt-1000 11 Gs Sneaker 6 UK Island Blue Black

★★★★★ ★★★★★ 9.0/10

+ Very good cushioning and stability for kids who run or do lots of sports

+ Durable rubber sole and structured heel that hold up well to daily school and playground use

Skechers

Boy's Ultra Flex 3.0 - Brisk-specSneaker 4 UK Navy Textile Orange Trim

★★★★★ ★★★★★ 8.7/10

ASICS Boy's Jolt 4 Gs Sneaker 4 UK Carrier Grey Black

★★★★★ ★★★★★ 8.6/10

See full comparison →

Our latest product reviews

Ray-Ban Unisex Kids 9052s Sunglasses 48 Black

Junior Wayfarers that also suit small adult faces

6.0/10 ★★★★★ ★★★★★

Value for money ★★★★★ ★★★★★

Design ★★★★★ ★★★★★

Comfort ★★★★★ ★★★★★

Materials ★★★★★ ★★★★★

Read full review

Oakley Oj9010 Resistor Rectangular Sunglasses Matt Red / Pri...

Solid kids’ sports shades that actually stay on their face

8.4/10 ★★★★★ ★★★★★

Value for money ★★★★★ ★★★★★

Design ★★★★★ ★★★★★

Comfort ★★★★★ ★★★★★

Materials ★★★★★ ★★★★★

Read full review

Last posts

Which Kids' Clothing Brands Hold Their Resale Value: A Smart Buying Guide for Parents

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30/09/2026

Which Kids' Clothing Brands Hold Their Resale Value: A Smart Buying Guide for Parents

A Vogue-style guide to which kids' clothing brands hold their resale value secondhand, how to buy smart, where to sell, and how to calculate true cost per wear.

Why Some Parents Still Won't Buy Secondhand Kids' Clothes and What That Tells Us About Fashion's Status Problem

Eco-friendly Collections

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30/09/2026

Why Some Parents Still Won't Buy Secondhand Kids' Clothes and What That Tells Us About Fashion's Status Problem

An insider look at why some parents still resist secondhand kids' clothes, how stigma shapes attitudes, and where eco-conscious families are breaking the status script.

Tommy Hilfiger Boy's Pique Regular Blazer Review: a smart jacket that looks sharp but needs a bit of care

Product Test

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11/09/2026

Tommy Hilfiger Boy's Pique Regular Blazer Review: a smart jacket that looks sharp but needs a bit of care

★★★★★ ★★★★★

Overall, the Tommy Hilfiger Boy's Pique Regular Blazer in Dark Night Navy is a solid smart jacket for kids who occasionally need to dress up, but it’s not the most practical choice for everyday use. It looks clean, the fit is comfortable enough, and the fabric feels nicer than a lot of basic school...

Tommy Hilfiger Kids Essential Light Down Jacket Review: a decent lightweight winter layer for city kids

★★★★★ ★★★★★

This Tommy Hilfiger Unisex Kids Essential Light Down Jacket is a decent lightweight winter jacket for everyday city life, but it’s not flawless. It’s comfortable, light, and looks good, with that clean navy style that fits pretty much any outfit. For mild to moderately cold weather, school runs, and...

INBLUE Personalized Spiral Twist Ring Review: a cute custom gift with a few trade-offs

★★★★★ ★★★★★

For me, the INBLUE Personalized 925 Sterling Silver Spiral Twist Ring is a nice, budget-friendly sentimental piece, not a forever ring. The strong points are clear: real sterling silver, adjustable fit, custom engraving, and birthstones that give it a personal touch. It looks nicer in person than th...

by Scarlet Harrington

Why Your Kid's Clothes Fall Apart After Three Washes: The Durability Problem Nobody Is Fixing

Sustainable Choices

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05/09/2026

Why Your Kid's Clothes Fall Apart After Three Washes: The Durability Problem Nobody Is Fixing

Why your kid's clothes fall apart after three washes, how fast fashion fuels the problem, and how to choose durable, ethical kidswear that truly lasts.

Beyond Hello Kitty: How to Navigate Licensed Kids' Fashion Without Losing Your Style Standards

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15/08/2026

Beyond Hello Kitty: How to Navigate Licensed Kids' Fashion Without Losing Your Style Standards

A style led guide to licensed kids’ fashion, from Hello Kitty to Mickey, showing parents how to choose quality character pieces that fit real life and last.

Why the Smartest Parents Are Shopping Like Their Grandmothers: The Return of Heirloom Kidswear

Retro Revivals

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05/08/2026

Why the Smartest Parents Are Shopping Like Their Grandmothers: The Return of Heirloom Kidswear

Why style savvy parents are embracing heirloom kids clothing and the vintage kidswear trend, choosing timeless, comfortable pieces that outlast fast fashion for children.

Europe Bans Destroying Unsold Kids' Clothes: What Changes for the Brands You Buy

Sustainable Choices

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06/08/2026

Europe Bans Destroying Unsold Kids' Clothes: What Changes for the Brands You Buy

The EU’s ESPR ban on destroying unsold kids’ clothes is reshaping stock, sales, and sustainability in childrenswear. Here is what changes for the brands you buy.

Who Pays When Kids' Fashion Gets Ethical: The Cost Debate Parents Are Not Having

Eco-friendly Collections

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29/07/2026

Who Pays When Kids' Fashion Gets Ethical: The Cost Debate Parents Are Not Having

Explore the real cost and value of sustainable kidswear, from organic cotton and GOTS vs OEKO-TEX certifications to cost-per-wear, resale, equity and key data shaping ethical children’s fashion.

How colorkids turns bold color into performance ready kidswear

Emerging Brands

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26/07/2026

How colorkids turns bold color into performance ready kidswear

Discover Colorkids, a colorful performance kidswear brand blending bold color, technical ski jackets, fleece, swimwear and everyday clothes for active children and babies.

New US Import Rules for Children's Clothing: What the CPSC eFiling Mandate Means for the Brands You Buy

How the CPSC’s new electronic filing rule for Children’s Product Certificates is reshaping kidswear imports, pricing, and safety—and what fashion-conscious parents should ask brands about testing, ACE PGA messages, and compliance.

Kidswear's Overconsumption Problem: Can the Industry Grow Without Pushing Families to Buy More?

Eco-friendly Collections

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11/07/2026

Kidswear's Overconsumption Problem: Can the Industry Grow Without Pushing Families to Buy More?

Explore how kidswear overconsumption collides with sustainable fashion goals, with data on market growth, wardrobe usage, circular models, and practical ideas for parents and brands.

Why little snuggles bamboo is redefining sustainable kidswear

Sustainable Choices

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08/07/2026

Why little snuggles bamboo is redefining sustainable kidswear

Discover how little snuggles bamboo kidswear combines buttery-soft comfort, sustainable bamboo fabrics, and transparent pricing to create stylish capsule wardrobes for fashion-conscious families.

by Scarlet Harrington

Why tinycottons sets a new standard in playful kids fashion

Emerging Brands

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01/07/2026

Why tinycottons sets a new standard in playful kids fashion

In-depth look at tinycottons kidswear: signature prints, premium cotton fabrics, pricing strategy, and how the Barcelona label compares with brands like Bobo Choses and Konges Slojd.

by Otis Langley

The Three-Year Wardrobe: How to Buy Kids' Clothes That Outlast Growth Spurts

Sustainable Choices

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30/06/2026

The Three-Year Wardrobe: How to Buy Kids' Clothes That Outlast Growth Spurts

Learn how to build a durable three year wardrobe for kids with long lasting children’s clothing, from fabric weights and construction details to organic brands, growth friendly design and smart resale strategies.

Trunki Terrance Review: the classic ride-on kids’ suitcase that’s fun but a bit basic inside

Product Test

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22/06/2026

Trunki Terrance Review: the classic ride-on kids’ suitcase that’s fun but a bit basic inside

★★★★★ ★★★★★

The Trunki Terrance is basically a hard‑shell toy suitcase that happens to work well enough as kids’ luggage. It’s fun, it keeps young kids occupied, and it can carry a few days’ worth of clothes without falling apart. The ride‑on aspect is what really sets it apart: kids love sitting on it, scootin...

GEEZY Aqua Beach Surf Wet Water Shoes Review: cheap, grippy, and a bit confusing on sizing

★★★★★ ★★★★★

After using the GEEZY Aqua Beach Surf Wet Water Shoes in real holiday conditions—pebbly beaches, sea, pool, and a bit of river—I’d sum them up as simple, effective, and fairly priced. They don’t try to be fancy, and that’s honestly their strength. The neoprene upper and rubber sole combo protects yo...

Crocs Unisex Kids Crocband Clog K (Navy/Red) Review: tough everyday shoes kids actually wear

★★★★★ ★★★★★

Overall, the Crocs Unisex Kids Crocband Clog K in navy/red is a very practical choice if you want one pair of shoes your kid can abuse all summer. They’re light, comfy, easy to clean, and tough enough to handle playgrounds, gardens, and water play without falling apart. My kid actually chooses to we...

KIDSCOOL SPACE Girl Denim Overalls Review: solid everyday dungarees with a few weak spots

★★★★★ ★★★★★

After a couple of weeks of real use, I’d summarise these KIDSCOOL SPACE girl denim overalls as solid everyday dungarees with one main weak point: the hardware. The denim itself is comfortable, has a bit of stretch, and holds up well to washing and normal kid abuse. The fit is slim and modern, the co...

by Andre Caruso