Brand Highlights

31/05/2025

Gucci baby clothes: a deep dive into luxury kids fashion

Designer Collaborations

12/06/2025

Behind the Seams: How Are Kidswear Designer Collaborations Shaping Young Minds and Markets?

The Best Platforms to Sell Kids' Clothes

Emerging Brands

12/06/2025

The Best Platforms to Sell Kids' Clothes

Helly Hansen Men's Dubliner Jacket Review: a no-nonsense rain shell that just keeps you dry

07/04/2026

Helly Hansen Men's Dubliner Jacket Review: a no-nonsense rain shell that just keeps you dry

+ Good grip and stability on indoor courts for kids’ handball and similar sports

Our latest product comparisons

Comparison

The best cleats: our top 5 (2026)

Hummel Chaussures enfant Algiz 33 EU White

★★★★★ ★★★★★ 9.0/10

+ Decent comfort with light weight and no major pressure points for most feet

adidas

Fortarun 4.0 Kids 5.5 UK Core Black Core Black Core Black

★★★★★ ★★★★★ 8.6/10

NIKE Unisex Kids Jr Tiempo Legend 10 Club Black/Chrome-Hyper RoyalGym Shoes 4 UK Child Multicoloured

★★★★★ ★★★★★ 8.4/10

See full comparison →

Comparison

The 20 best sneakers (2026)

ASICS Unisex Kid's Gt-1000 11 Gs Sneaker 6 UK Island Blue Black

★★★★★ ★★★★★ 9.0/10

+ Very good cushioning and stability for kids who run or do lots of sports

+ Durable rubber sole and structured heel that hold up well to daily school and playground use

Skechers

Boy's Ultra Flex 3.0 - Brisk-specSneaker 4 UK Navy Textile Orange Trim

★★★★★ ★★★★★ 8.7/10

ASICS Boy's Jolt 4 Gs Sneaker 4 UK Carrier Grey Black

★★★★★ ★★★★★ 8.6/10

See full comparison →

Our latest product reviews

GEEZY

Aqua Beach Surf Wet Water Shoes Boys Girls Mens Womens Unise...

Cheap, grippy, and a bit confusing on sizing

8.2/10 ★★★★★ ★★★★★

Value for money ★★★★★ ★★★★★

Design ★★★★★ ★★★★★

Comfort ★★★★★ ★★★★★

Materials ★★★★★ ★★★★★

Read full review

Trunki

Children’s Ride-On Suitcase and Kid's Hand Luggage - Ideal T...

The classic ride-on kids’ suitcase that’s fun but a bit basic inside

8.7/10 ★★★★★ ★★★★★

Value for money ★★★★★ ★★★★★

Design ★★★★★ ★★★★★

Comfort ★★★★★ ★★★★★

Materials ★★★★★ ★★★★★

Read full review

Last posts

New US Import Rules for Children's Clothing: What the CPSC eFiling Mandate Means for the Brands You Buy

Emerging Brands

13/07/2026

New US Import Rules for Children's Clothing: What the CPSC eFiling Mandate Means for the Brands You Buy

How the CPSC’s new electronic filing rule for Children’s Product Certificates is reshaping kidswear imports, pricing, and safety—and what fashion-conscious parents should ask brands about testing, ACE PGA messages, and compliance.

Kidswear's Overconsumption Problem: Can the Industry Grow Without Pushing Families to Buy More?

Eco-friendly Collections

11/07/2026

Kidswear's Overconsumption Problem: Can the Industry Grow Without Pushing Families to Buy More?

Explore how kidswear overconsumption collides with sustainable fashion goals, with data on market growth, wardrobe usage, circular models, and practical ideas for parents and brands.

Why little snuggles bamboo is redefining sustainable kidswear

Sustainable Choices

08/07/2026

Why little snuggles bamboo is redefining sustainable kidswear

Discover how little snuggles bamboo kidswear combines buttery-soft comfort, sustainable bamboo fabrics, and transparent pricing to create stylish capsule wardrobes for fashion-conscious families.

by Scarlet Harrington

Why tinycottons sets a new standard in playful kids fashion

Emerging Brands

The Three-Year Wardrobe: How to Buy Kids' Clothes That Outlast Growth Spurts

01/07/2026

Why tinycottons sets a new standard in playful kids fashion

In-depth look at tinycottons kidswear: signature prints, premium cotton fabrics, pricing strategy, and how the Barcelona label compares with brands like Bobo Choses and Konges Slojd.

by Otis Langley

Sustainable Choices

30/06/2026

The Three-Year Wardrobe: How to Buy Kids' Clothes That Outlast Growth Spurts

Learn how to build a durable three year wardrobe for kids with long lasting children’s clothing, from fabric weights and construction details to organic brands, growth friendly design and smart resale strategies.

Crocs Unisex Kids Crocband Clog K (Navy/Red) Review: tough everyday shoes kids actually wear

22/06/2026

Crocs Unisex Kids Crocband Clog K (Navy/Red) Review: tough everyday shoes kids actually wear

Overall, the Crocs Unisex Kids Crocband Clog K in navy/red is a very practical choice if you want one pair of shoes your kid can abuse all summer. They’re light, comfy, easy to clean, and tough enough to handle playgrounds, gardens, and water play without falling apart. My kid actually chooses to we...

KIDSCOOL SPACE Girl Denim Overalls Review: solid everyday dungarees with a few weak spots

After a couple of weeks of real use, I’d summarise these KIDSCOOL SPACE girl denim overalls as solid everyday dungarees with one main weak point: the hardware. The denim itself is comfortable, has a bit of stretch, and holds up well to washing and normal kid abuse. The fit is slim and modern, the co...

Rhinegold Elite Luxus Childs Riding Boots Review: soft leather long boots that feel broken-in from day one

After a few weeks of use, I’d sum up the Rhinegold Elite Luxus Childs Young Rider boots like this: comfortable, decent quality leather long boots that are great for lessons and light hacking, but not built as hardcore winter yard boots. The biggest plus is how soft they feel from day one. No breakin...

The Hand-Me-Down Strategy: How to Store, Organize, and Actually Reuse Sibling Clothes

Learn how to create a practical hand-me-down kids’ clothes storage system, from size-based sorting and smart use of vacuum bags to fabric-safe conditions and GOTS-certified wardrobe choices.

NIKE Boy's Air Max SC Sneaker Review: solid everyday kids’ trainer with classic Air Max feel

14/06/2026

NIKE Boy's Air Max SC Sneaker Review: solid everyday kids’ trainer with classic Air Max feel

Overall, the NIKE Boy's Air Max Sc Sneaker in black is a solid everyday trainer for kids who want the Nike look and a bit of extra heel cushioning. The Air unit in the heel does its job, the rubber sole grips well, and the mix of leather and mesh holds up reasonably to school and playground abuse. C...

Columbia Boy's Watertight Jacket Review: a no-nonsense rain shell that actually keeps kids dry

After a few weeks of real use, I’d sum up the Columbia Boy’s Watertight Jacket as a reliable, no-nonsense rain shell for kids. It keeps them dry in proper rain, it’s light and comfortable enough that they actually wear it, and it feels like it will survive a couple of seasons of normal kid abuse. No...

Drop Culture Hits the Playground: When Kidswear Borrows Hype Marketing from Streetwear

How kidswear drop culture and limited edition collabs turned children’s clothes into hype products, and what style savvy parents can do about it.

Fjällräven Haulpack No.1 Review: tough daily pack with a weird laptop setup

29/05/2026

Fjällräven Haulpack No.1 Review: tough daily pack with a weird laptop setup

Overall, the Fjällräven Haulpack No.1 is a solid, tough daily backpack that works well for commuting, office use, and travel as a personal item. The fabric and build quality are clearly above average, the zips and handles feel strong, and the simple rectangular design is practical in real life. The...

by Patricia Velasquez

LeMieux Junior Field Riding Boot Review: solid kids’ leather boots that actually feel like real riding gear

29/05/2026

LeMieux Junior Field Riding Boot Review: solid kids’ leather boots that actually feel like real riding gear

Overall, the LeMieux Junior Field Riding Boots in brown are solid, real riding boots for kids who actually spend time in the saddle. They’re proper leather, with a grippy rubber sole, a reliable YKK zip, and a fit that feels more like scaled-down adult boots than costume gear. In day-to-day use, the...

LeMieux Junior Field Riding Boot Review: solid kids’ leather boots that actually feel like proper adult gear

The LeMieux Junior Field Riding Boot is a solid choice for young riders who are in the saddle often and treat riding as more than an occasional hobby. They feel like scaled-down adult boots, with proper leather, a good YKK zip, a grippy sole, and a fit that actually supports the leg instead of flopp...

The North Face Unisex Kids Reversible Jacket XXL Fawn Grey Review: warm, chunky, and a bit confusing on water protection

After actually using this The North Face Unisex Kids Reversible Jacket XXL Fawn Grey in real winter conditions, I see it as a solid, warm, everyday winter coat with a few clear limits. It keeps kids genuinely warm in near-freezing temps, feels sturdy, and has that simple, neutral look older kids usu...

The North Face B McMurdo Parka Review: warm kid’s tank of a coat with a very confusing size label

Overall, the The North Face B McMurdo parka is a solid, warm, and practical winter coat for kids and smaller teens, with one big catch: the way it’s described online is confusing and makes some people think it’s an adult jacket. It isn’t. The sizing is clearly kids/youth, and that’s why some reviewe...

Fjällräven Foldsack No. 1 Review: a compact folding backpack that keeps things simple and tough

Overall, the Fjällräven Foldsack No. 1 is a compact, tough, and straightforward backpack that does its job without trying to be everything at once. It’s well suited for city commuters, students, and people who want one bag that works both for work and for short outdoor trips. The 16L capacity is eno...

Fjällräven Totepack No. 1 Review: the tote‑backpack hybrid that’s great but not flawless

After using the Fjällräven Totepack No. 1 regularly, my conclusion is pretty clear: it’s a solid, versatile everyday bag with a few annoying compromises. The strong points are the tough G‑1000 fabric, the simple but flexible tote/backpack design, and the fact that it fits a surprising amount for its...

Fjällräven Greenland Top Review: a simple daypack that feels tougher than it looks