Designer Collaborations • 12/06/2025 Behind the Seams: How Are Kidswear Designer Collaborations Shaping Young Minds and Markets?
Product Test • 07/04/2026 Helly Hansen Men's Dubliner Jacket Review: a no-nonsense rain shell that just keeps you dry ★★★★★ ★★★★★
Product Test • 29/05/2026 Fjällräven Färden Carry-on Pack Review: a practical travel backpack with a couple of annoying misses ★★★★★ ★★★★★ After using the Fjällräven Färden Carry-on Pack for a few trips, my overall feeling is that it’s a solid, practical travel backpack that gets a lot of basics right, but misses a couple of things that would make it really stand out. The layout is genuinely useful: suitcase-style opening, internal zip... by Isra Farah
Rossignol Hero World Cup 110 SC Junior Ski Boots Review: narrow, stiff and clearly race-focused Product Test • 29/05/2026 Rossignol Hero World Cup 110 SC Junior Ski Boots Review: narrow, stiff and clearly race-focused ★★★★★ ★★★★★ The Rossignol Hero World Cup 110 SC Junior in UK 3.5 / 235 is a serious junior race boot with a narrow 97 mm last, short cuff, and firm flex. It’s clearly built for kids who already ski well and want more precision, not for beginners. On snow, it delivers: edge grip is solid, response is quick, and... by Beau Waters
Product Test • 29/05/2026 LeMieux Junior Interchangeable Riding Boot Review: solid kids’ long boots with a few quirks ★★★★★ ★★★★★ After a month of use, I’d sum up the LeMieux Junior Interchangeable Riding Boots as solid, rider-focused kids’ boots that do the basics well and look smart, without being perfect. The leather, sole and general build feel a clear step up from the cheap rubber or plastic options, and my kid genuinely... by Tallulah Levine
Product Test • 29/05/2026 LeMieux Junior Field Riding Boot Review: solid kids’ tall boots that actually feel like adult gear ★★★★★ ★★★★★ After a solid month of use, I’d sum up the LeMieux Junior Field Riding Boots as proper riding boots for kids who actually ride, not just dabble. The leather, the YKK zip, and the X-Grip sole all feel like adult-level gear scaled down, and that shows in the saddle: better stability, decent comfort, a... by Patricia Velasquez
Product Test • 29/05/2026 The North Face Kids North Down Fleece Lined Parka Review: light, warm, but not cheap ★★★★★ ★★★★★ After using the The North Face Kids North Down Fleece Lined Parka in real life with an actual kid, my takeaway is pretty simple: it’s a very warm, very comfortable, lightweight winter coat that does its job well, but it’s not cheap and it’s not perfect. The big strengths are the comfort (super soft... by Andre Caruso
Iconic Labels • 28/05/2026 Jacadi Joins the Deveaux Portfolio: What a 211-Million-Euro Brand's New Owner Means for Premium Kidswear Jacadi’s sale to Groupe Deveaux shows how a profitable premium childrenswear brand can change hands despite strong results. Discover what this shift means for parents, sustainability, store networks and the future of high-quality kidswear in Europe.
Designer Collaborations • 26/05/2026 Laura Ashley Meets H&M: Inside the Heritage Kidswear Collab Launching This Week Heritage label Laura Ashley joins H&M kidswear this week with a nostalgic, playground-ready capsule. Fabric, pricing and design analysis for style-savvy parents.
Emerging Brands • 22/05/2026 Five Emerging Kids' Brands Blending Streetwear and Comfort for Under $50 Discover how to spot real quality in affordable kids streetwear brands under 50 euros, with brand spotlights, fabric tips, and smart shopping strategies for style-obsessed children.
Eco-friendly Collections • 19/05/2026 How to Read a Kids' Clothing Label: Certifications That Matter and Marketing That Doesn't Learn how to read kids clothing label certifications like GOTS, Oeko-Tex, Fair Trade, B Corp, and bluesign so you can choose safer, more sustainable clothes for babies and children without falling for greenwashing.
Product Test • 15/05/2026 Camper Jungen Runner Four K800513 Review: eco-minded kids’ sneaker that’s comfy but not cheap ★★★★★ ★★★★★ After a few weeks of real-world use, the Camper Jungen Runner Four K800513 comes across as a solid everyday kids’ sneaker: comfortable, easy to put on, and built with better-than-average materials. The hook-and-loop straps are a big win for independence, and the simple black design fits school rules... by Andre Caruso
Product Test • 15/05/2026 adidas Team WIND.RDY Jacket Kids Review: a light windbreaker that does the job but isn’t magic ★★★★★ ★★★★★ In short, the adidas Team WIND.RDY Jacket Kids is a solid, lightweight windbreaker for active kids and teens. It does a good job blocking wind, it’s comfortable to wear for running and outdoor sports, and the 360° reflectivity is a real plus for evenings. The recycled polyester fabric feels tough en... by Otis Langley
Product Test • 15/05/2026 Build Your Brand Unisex Kid's Organic Sweat College Jacket Review: cool look, mixed quality ★★★★★ ★★★★★ After using the Build Your Brand unisex kid's organic sweat college jacket for a while, my conclusion is pretty straightforward: it’s a good-looking, comfortable mid-season jacket with average durability. The classic black-and-white varsity style works really well on kids, the organic cotton feels n... by Scarlet Harrington
Product Test • 15/05/2026 icyzone Women's Workout Tank Tops Review: cheap, light, and genuinely practical for everyday training ★★★★★ ★★★★★ Overall, the icyzone 3-pack workout tanks are basic but genuinely practical. They’re light, reasonably breathable, long enough to keep you covered, and they survive regular washing and drying without falling apart. The fit is slightly fitted but not cling-wrap tight, the racerback cut gives good fre... by Scarlet Harrington
Product Test • 15/05/2026 Amazon Essentials x Sofia Grainge Mummy & Me Puff Sleeve Dress Review: Cute matching outfit that’s actually comfortable for kids ★★★★★ ★★★★★ After a couple of weeks of use, I’d sum up this Amazon Essentials x Sofia Grainge puff sleeve dress as a solid, comfortable, slightly dressy option for toddlers. The big positives are the 100% cotton shell and lining, the breathable feel, and the fact that my kid actually kept it on without complain... by Everleigh Corbin
Product Test • 15/05/2026 Bruno Marc Boy's Penny Loafers Review: budget dress shoes that look sharp but feel clearly synthetic ★★★★★ ★★★★★ If you need a pair of smart-looking shoes for your kid that won’t kill your budget, these Bruno Marc boy’s penny loafers are a pretty reasonable option. They look the part with suits, chinos, and even dark jeans, they’re light on the feet, and my son managed a full wedding day in them without bliste... by Andre Caruso
Product Test • 15/05/2026 adidas Fortarun 4.0 Kids Review: simple, comfy runners that kids can actually live in ★★★★★ ★★★★★ The adidas Fortarun 4.0 Kids in Core Black are a solid, no-nonsense choice if you need a single pair of shoes that can handle school, PE, and everyday running around. They’re comfortable thanks to the Cloudfoam cushioning, light enough for kids to forget they’re wearing them, and the all-black look... by Beau Waters
Product Test • 15/05/2026 Bruno Marc Boy's Oxford Shoes Review: budget-friendly dress shoes that actually stay comfy ★★★★★ ★★★★★ Overall, the Bruno Marc Boy’s Casual Dress Oxford in brown is a no-nonsense, budget-friendly formal shoe that does what most parents need: it looks smart enough for formal occasions and stays comfortable for a full day of wear. The synthetic materials keep the price down and make cleaning easy, and... by Patricia Velasquez
Product Test • 15/05/2026 JACK & JONES Boy's Jjejaxon Jersey Blazer Review: a clean-looking jacket for kids that’s more formal than it feels ★★★★★ ★★★★★ Overall, the JACK & JONES Boy's Jjejaxon Jersey Blazer is a solid option for kids who need to look smart a few times a year without being trapped in a stiff, uncomfortable jacket. The stretch fabric, decent cut, and clean black design make it look more grown‑up than many cheap kids’ blazers, and mos... by Isra Farah
Product Test • 15/05/2026 JACK & JONES Boy's Jprsolar Blazer Review: a slim kids’ blazer that looks sharp without killing your budget ★★★★★ ★★★★★ Overall, the JACK & JONES Boy's Jprsolar Blazer in Dark Navy is a practical, good-looking option if you need a kids’ blazer that’s more than a costume but less than a luxury piece. The slim fit, modern cut, and dark navy colour make it easy to dress up or down, and it looks clean in photos and in pe... by Isra Farah
Product Test • 15/05/2026 Touched by Nature Baby Girls Dresses Review: cute organic cotton on a budget ★★★★★ ★★★★★ After using the Touched by Nature Baby Girls Organic Cotton Dress set in Lemon Tree for a while, my overall feeling is: good, practical everyday dresses with a few minor flaws. They’re soft, comfortable, and easy to get on and off, which matters more to me on busy mornings than fancy details. The or... by Beau Waters
