Designer Collaborations • 12/06/2025 Behind the Seams: How Are Kidswear Designer Collaborations Shaping Young Minds and Markets?
Iconic Labels • 11/05/2026 From MarMar to Minimalisma: Why Scandinavian Kids' Brands Keep Getting It Right
Product Test • 29/05/2026 LeMieux Junior Field Riding Boot Review: solid kids’ leather boots that actually feel like real riding gear ★★★★★ ★★★★★ Overall, the LeMieux Junior Field Riding Boots in brown are solid, real riding boots for kids who actually spend time in the saddle. They’re proper leather, with a grippy rubber sole, a reliable YKK zip, and a fit that feels more like scaled-down adult boots than costume gear. In day-to-day use, the... by Novalee Griffiths
Product Test • 29/05/2026 LeMieux Junior Field Riding Boot Review: solid kids’ leather boots that actually feel like proper adult gear ★★★★★ ★★★★★ The LeMieux Junior Field Riding Boot is a solid choice for young riders who are in the saddle often and treat riding as more than an occasional hobby. They feel like scaled-down adult boots, with proper leather, a good YKK zip, a grippy sole, and a fit that actually supports the leg instead of flopp... by Novalee Griffiths
Product Test • 29/05/2026 The North Face Unisex Kids Reversible Jacket XXL Fawn Grey Review: warm, chunky, and a bit confusing on water protection ★★★★★ ★★★★★ After actually using this The North Face Unisex Kids Reversible Jacket XXL Fawn Grey in real winter conditions, I see it as a solid, warm, everyday winter coat with a few clear limits. It keeps kids genuinely warm in near-freezing temps, feels sturdy, and has that simple, neutral look older kids usu... by Beau Waters
Product Test • 29/05/2026 The North Face B McMurdo Parka Review: warm kid’s tank of a coat with a very confusing size label ★★★★★ ★★★★★ Overall, the The North Face B McMurdo parka is a solid, warm, and practical winter coat for kids and smaller teens, with one big catch: the way it’s described online is confusing and makes some people think it’s an adult jacket. It isn’t. The sizing is clearly kids/youth, and that’s why some reviewe... by Tallulah Levine
Product Test • 29/05/2026 Fjällräven Foldsack No. 1 Review: a compact folding backpack that keeps things simple and tough ★★★★★ ★★★★★ Overall, the Fjällräven Foldsack No. 1 is a compact, tough, and straightforward backpack that does its job without trying to be everything at once. It’s well suited for city commuters, students, and people who want one bag that works both for work and for short outdoor trips. The 16L capacity is eno... by Isra Farah
Product Test • 29/05/2026 Fjällräven Totepack No. 1 Review: the tote‑backpack hybrid that’s great but not flawless ★★★★★ ★★★★★ After using the Fjällräven Totepack No. 1 regularly, my conclusion is pretty clear: it’s a solid, versatile everyday bag with a few annoying compromises. The strong points are the tough G‑1000 fabric, the simple but flexible tote/backpack design, and the fact that it fits a surprising amount for its... by Otis Langley
Product Test • 29/05/2026 Fjällräven Greenland Top Review: a simple daypack that feels tougher than it looks ★★★★★ ★★★★★ Overall, the Fjällräven Greenland Top in Khaki Dust is a simple, sturdy daypack that does its job for commuting and casual use. The main strengths are the tough-feeling fabric, the clean look, and the straightforward layout. It holds a 15" laptop, daily work gear, and a few extras without fuss. If y... by Scarlet Harrington
Product Test • 29/05/2026 Fjällräven Färden Carry-on Pack Review: a practical travel backpack with a couple of annoying misses ★★★★★ ★★★★★ After using the Fjällräven Färden Carry-on Pack for a few trips, my overall feeling is that it’s a solid, practical travel backpack that gets a lot of basics right, but misses a couple of things that would make it really stand out. The layout is genuinely useful: suitcase-style opening, internal zip... by Isra Farah
Rossignol Hero World Cup 110 SC Junior Ski Boots Review: narrow, stiff and clearly race-focused Product Test • 29/05/2026 Rossignol Hero World Cup 110 SC Junior Ski Boots Review: narrow, stiff and clearly race-focused ★★★★★ ★★★★★ The Rossignol Hero World Cup 110 SC Junior in UK 3.5 / 235 is a serious junior race boot with a narrow 97 mm last, short cuff, and firm flex. It’s clearly built for kids who already ski well and want more precision, not for beginners. On snow, it delivers: edge grip is solid, response is quick, and... by Beau Waters
Product Test • 29/05/2026 LeMieux Junior Interchangeable Riding Boot Review: solid kids’ long boots with a few quirks ★★★★★ ★★★★★ After a month of use, I’d sum up the LeMieux Junior Interchangeable Riding Boots as solid, rider-focused kids’ boots that do the basics well and look smart, without being perfect. The leather, sole and general build feel a clear step up from the cheap rubber or plastic options, and my kid genuinely... by Tallulah Levine
Product Test • 29/05/2026 LeMieux Junior Field Riding Boot Review: solid kids’ tall boots that actually feel like adult gear ★★★★★ ★★★★★ After a solid month of use, I’d sum up the LeMieux Junior Field Riding Boots as proper riding boots for kids who actually ride, not just dabble. The leather, the YKK zip, and the X-Grip sole all feel like adult-level gear scaled down, and that shows in the saddle: better stability, decent comfort, a... by Patricia Velasquez
Product Test • 29/05/2026 The North Face Kids North Down Fleece Lined Parka Review: light, warm, but not cheap ★★★★★ ★★★★★ After using the The North Face Kids North Down Fleece Lined Parka in real life with an actual kid, my takeaway is pretty simple: it’s a very warm, very comfortable, lightweight winter coat that does its job well, but it’s not cheap and it’s not perfect. The big strengths are the comfort (super soft... by Andre Caruso
Iconic Labels • 28/05/2026 Jacadi Joins the Deveaux Portfolio: What a 211-Million-Euro Brand's New Owner Means for Premium Kidswear Jacadi’s sale to Groupe Deveaux shows how a profitable premium childrenswear brand can change hands despite strong results. Discover what this shift means for parents, sustainability, store networks and the future of high-quality kidswear in Europe.
Designer Collaborations • 26/05/2026 Laura Ashley Meets H&M: Inside the Heritage Kidswear Collab Launching This Week Heritage label Laura Ashley joins H&M kidswear this week with a nostalgic, playground-ready capsule. Fabric, pricing and design analysis for style-savvy parents.
Emerging Brands • 22/05/2026 Five Emerging Kids' Brands Blending Streetwear and Comfort for Under $50 Discover how to spot real quality in affordable kids streetwear brands under 50 euros, with brand spotlights, fabric tips, and smart shopping strategies for style-obsessed children.
Eco-friendly Collections • 19/05/2026 How to Read a Kids' Clothing Label: Certifications That Matter and Marketing That Doesn't Learn how to read kids clothing label certifications like GOTS, Oeko-Tex, Fair Trade, B Corp, and bluesign so you can choose safer, more sustainable clothes for babies and children without falling for greenwashing.
Product Test • 15/05/2026 Camper Jungen Runner Four K800513 Review: eco-minded kids’ sneaker that’s comfy but not cheap ★★★★★ ★★★★★ After a few weeks of real-world use, the Camper Jungen Runner Four K800513 comes across as a solid everyday kids’ sneaker: comfortable, easy to put on, and built with better-than-average materials. The hook-and-loop straps are a big win for independence, and the simple black design fits school rules... by Andre Caruso
Product Test • 15/05/2026 adidas Team WIND.RDY Jacket Kids Review: a light windbreaker that does the job but isn’t magic ★★★★★ ★★★★★ In short, the adidas Team WIND.RDY Jacket Kids is a solid, lightweight windbreaker for active kids and teens. It does a good job blocking wind, it’s comfortable to wear for running and outdoor sports, and the 360° reflectivity is a real plus for evenings. The recycled polyester fabric feels tough en... by Otis Langley
Product Test • 15/05/2026 Build Your Brand Unisex Kid's Organic Sweat College Jacket Review: cool look, mixed quality ★★★★★ ★★★★★ After using the Build Your Brand unisex kid's organic sweat college jacket for a while, my conclusion is pretty straightforward: it’s a good-looking, comfortable mid-season jacket with average durability. The classic black-and-white varsity style works really well on kids, the organic cotton feels n... by Scarlet Harrington
Product Test • 15/05/2026 icyzone Women's Workout Tank Tops Review: cheap, light, and genuinely practical for everyday training ★★★★★ ★★★★★ Overall, the icyzone 3-pack workout tanks are basic but genuinely practical. They’re light, reasonably breathable, long enough to keep you covered, and they survive regular washing and drying without falling apart. The fit is slightly fitted but not cling-wrap tight, the racerback cut gives good fre... by Scarlet Harrington
