Iconic Labels

31/05/2025

Gucci baby clothes: a deep dive into luxury kids fashion

From MarMar to Minimalisma: Why Scandinavian Kids' Brands Keep Getting It Right

Iconic Labels

11/05/2026

From MarMar to Minimalisma: Why Scandinavian Kids' Brands Keep Getting It Right

Helly Hansen Men's Dubliner Jacket Review: a no-nonsense rain shell that just keeps you dry

+ Good grip and stability on indoor courts for kids’ handball and similar sports

07/04/2026

Helly Hansen Men's Dubliner Jacket Review: a no-nonsense rain shell that just keeps you dry

The Charm of Italian Dresses for Kids

Our latest product comparisons

Comparison

The best cleats: our top 5 (2026)

Hummel Chaussures enfant Algiz 33 EU White

★★★★★ ★★★★★ 9.0/10

+ Decent comfort with light weight and no major pressure points for most feet

adidas

Fortarun 4.0 Kids 5.5 UK Core Black Core Black Core Black

★★★★★ ★★★★★ 8.6/10

NIKE Unisex Kids Jr Tiempo Legend 10 Club Black/Chrome-Hyper RoyalGym Shoes 4 UK Child Multicoloured

★★★★★ ★★★★★ 8.4/10

See full comparison →

Comparison

The 20 best sneakers (2026)

ASICS Unisex Kid's Gt-1000 11 Gs Sneaker 6 UK Island Blue Black

★★★★★ ★★★★★ 9.0/10

+ Very good cushioning and stability for kids who run or do lots of sports

+ Durable rubber sole and structured heel that hold up well to daily school and playground use

Skechers

Boy's Ultra Flex 3.0 - Brisk-specSneaker 4 UK Navy Textile Orange Trim

★★★★★ ★★★★★ 8.7/10

ASICS Boy's Jolt 4 Gs Sneaker 4 UK Carrier Grey Black

★★★★★ ★★★★★ 8.6/10

See full comparison →

Our latest product reviews

Tommy Hilfiger

Boy's Pique Regular Blazer Kb0kb10326 Other Jackets 14 Years...

A smart jacket that looks sharp but needs a bit of care

6.0/10 ★★★★★ ★★★★★

Value for money ★★★★★ ★★★★★

Design ★★★★★ ★★★★★

Comfort ★★★★★ ★★★★★

Materials ★★★★★ ★★★★★

Read full review

Ray-Ban Unisex Kids 9052s Sunglasses 48 Black

Junior Wayfarers that also suit small adult faces

6.0/10 ★★★★★ ★★★★★

Value for money ★★★★★ ★★★★★

Design ★★★★★ ★★★★★

Comfort ★★★★★ ★★★★★

Materials ★★★★★ ★★★★★

Read full review

Last posts

Tommy Hilfiger Kids Essential Light Down Jacket Review: a decent lightweight winter layer for city kids

11/09/2026

Tommy Hilfiger Kids Essential Light Down Jacket Review: a decent lightweight winter layer for city kids

This Tommy Hilfiger Unisex Kids Essential Light Down Jacket is a decent lightweight winter jacket for everyday city life, but it’s not flawless. It’s comfortable, light, and looks good, with that clean navy style that fits pretty much any outfit. For mild to moderately cold weather, school runs, and...

Beyond Hello Kitty: How to Navigate Licensed Kids' Fashion Without Losing Your Style Standards

A style led guide to licensed kids’ fashion, from Hello Kitty to Mickey, showing parents how to choose quality character pieces that fit real life and last.

Trunki Terrance Review: the classic ride-on kids’ suitcase that’s fun but a bit basic inside

22/06/2026

Trunki Terrance Review: the classic ride-on kids’ suitcase that’s fun but a bit basic inside

The Trunki Terrance is basically a hard‑shell toy suitcase that happens to work well enough as kids’ luggage. It’s fun, it keeps young kids occupied, and it can carry a few days’ worth of clothes without falling apart. The ride‑on aspect is what really sets it apart: kids love sitting on it, scootin...

Crocs Unisex Kids Crocband Clog K (Navy/Red) Review: tough everyday shoes kids actually wear

Overall, the Crocs Unisex Kids Crocband Clog K in navy/red is a very practical choice if you want one pair of shoes your kid can abuse all summer. They’re light, comfy, easy to clean, and tough enough to handle playgrounds, gardens, and water play without falling apart. My kid actually chooses to we...

Rhinegold Elite Luxus Childs Riding Boots Review: soft leather long boots that feel broken-in from day one

After a few weeks of use, I’d sum up the Rhinegold Elite Luxus Childs Young Rider boots like this: comfortable, decent quality leather long boots that are great for lessons and light hacking, but not built as hardcore winter yard boots. The biggest plus is how soft they feel from day one. No breakin...

NIKE Boy's Air Max SC Sneaker Review: solid everyday kids’ trainer with classic Air Max feel

Overall, the NIKE Boy's Air Max Sc Sneaker in black is a solid everyday trainer for kids who want the Nike look and a bit of extra heel cushioning. The Air unit in the heel does its job, the rubber sole grips well, and the mix of leather and mesh holds up reasonably to school and playground abuse. C...

Columbia Boy's Watertight Jacket Review: a no-nonsense rain shell that actually keeps kids dry

After a few weeks of real use, I’d sum up the Columbia Boy’s Watertight Jacket as a reliable, no-nonsense rain shell for kids. It keeps them dry in proper rain, it’s light and comfortable enough that they actually wear it, and it feels like it will survive a couple of seasons of normal kid abuse. No...

Fjällräven Haulpack No.1 Review: tough daily pack with a weird laptop setup

Overall, the Fjällräven Haulpack No.1 is a solid, tough daily backpack that works well for commuting, office use, and travel as a personal item. The fabric and build quality are clearly above average, the zips and handles feel strong, and the simple rectangular design is practical in real life. The...

by Patricia Velasquez

LeMieux Junior Field Riding Boot Review: solid kids’ leather boots that actually feel like real riding gear

LeMieux Junior Field Riding Boot Review: solid kids’ leather boots that actually feel like real riding gear

Overall, the LeMieux Junior Field Riding Boots in brown are solid, real riding boots for kids who actually spend time in the saddle. They’re proper leather, with a grippy rubber sole, a reliable YKK zip, and a fit that feels more like scaled-down adult boots than costume gear. In day-to-day use, the...

LeMieux Junior Field Riding Boot Review: solid kids’ leather boots that actually feel like proper adult gear

The LeMieux Junior Field Riding Boot is a solid choice for young riders who are in the saddle often and treat riding as more than an occasional hobby. They feel like scaled-down adult boots, with proper leather, a good YKK zip, a grippy sole, and a fit that actually supports the leg instead of flopp...

The North Face Unisex Kids Reversible Jacket XXL Fawn Grey Review: warm, chunky, and a bit confusing on water protection

After actually using this The North Face Unisex Kids Reversible Jacket XXL Fawn Grey in real winter conditions, I see it as a solid, warm, everyday winter coat with a few clear limits. It keeps kids genuinely warm in near-freezing temps, feels sturdy, and has that simple, neutral look older kids usu...

The North Face B McMurdo Parka Review: warm kid’s tank of a coat with a very confusing size label

Overall, the The North Face B McMurdo parka is a solid, warm, and practical winter coat for kids and smaller teens, with one big catch: the way it’s described online is confusing and makes some people think it’s an adult jacket. It isn’t. The sizing is clearly kids/youth, and that’s why some reviewe...

Fjällräven Foldsack No. 1 Review: a compact folding backpack that keeps things simple and tough

Overall, the Fjällräven Foldsack No. 1 is a compact, tough, and straightforward backpack that does its job without trying to be everything at once. It’s well suited for city commuters, students, and people who want one bag that works both for work and for short outdoor trips. The 16L capacity is eno...

Fjällräven Totepack No. 1 Review: the tote‑backpack hybrid that’s great but not flawless

After using the Fjällräven Totepack No. 1 regularly, my conclusion is pretty clear: it’s a solid, versatile everyday bag with a few annoying compromises. The strong points are the tough G‑1000 fabric, the simple but flexible tote/backpack design, and the fact that it fits a surprising amount for its...

Fjällräven Greenland Top Review: a simple daypack that feels tougher than it looks

Overall, the Fjällräven Greenland Top in Khaki Dust is a simple, sturdy daypack that does its job for commuting and casual use. The main strengths are the tough-feeling fabric, the clean look, and the straightforward layout. It holds a 15" laptop, daily work gear, and a few extras without fuss. If y...

by Scarlet Harrington

Fjällräven Färden Carry-on Pack Review: a practical travel backpack with a couple of annoying misses

Fjällräven Färden Carry-on Pack Review: a practical travel backpack with a couple of annoying misses

Rossignol Hero World Cup 110 SC Junior Ski Boots Review: narrow, stiff and clearly race-focused

After using the Fjällräven Färden Carry-on Pack for a few trips, my overall feeling is that it’s a solid, practical travel backpack that gets a lot of basics right, but misses a couple of things that would make it really stand out. The layout is genuinely useful: suitcase-style opening, internal zip...

by Isra Farah

Rossignol Hero World Cup 110 SC Junior Ski Boots Review: narrow, stiff and clearly race-focused

The Rossignol Hero World Cup 110 SC Junior in UK 3.5 / 235 is a serious junior race boot with a narrow 97 mm last, short cuff, and firm flex. It’s clearly built for kids who already ski well and want more precision, not for beginners. On snow, it delivers: edge grip is solid, response is quick, and...

LeMieux Junior Interchangeable Riding Boot Review: solid kids’ long boots with a few quirks

After a month of use, I’d sum up the LeMieux Junior Interchangeable Riding Boots as solid, rider-focused kids’ boots that do the basics well and look smart, without being perfect. The leather, sole and general build feel a clear step up from the cheap rubber or plastic options, and my kid genuinely...

LeMieux Junior Field Riding Boot Review: solid kids’ tall boots that actually feel like adult gear

After a solid month of use, I’d sum up the LeMieux Junior Field Riding Boots as proper riding boots for kids who actually ride, not just dabble. The leather, the YKK zip, and the X-Grip sole all feel like adult-level gear scaled down, and that shows in the saddle: better stability, decent comfort, a...

by Patricia Velasquez

The North Face Kids North Down Fleece Lined Parka Review: light, warm, but not cheap

The North Face Kids North Down Fleece Lined Parka Review: light, warm, but not cheap