Brand Highlights

31/05/2025

Gucci baby clothes: a deep dive into luxury kids fashion

Designer Collaborations

12/06/2025

Behind the Seams: How Are Kidswear Designer Collaborations Shaping Young Minds and Markets?

From MarMar to Minimalisma: Why Scandinavian Kids' Brands Keep Getting It Right

Iconic Labels

11/05/2026

From MarMar to Minimalisma: Why Scandinavian Kids' Brands Keep Getting It Right

The Best Platforms to Sell Kids' Clothes

Emerging Brands

+ Good grip and stability on indoor courts for kids’ handball and similar sports

12/06/2025

The Best Platforms to Sell Kids' Clothes

Our latest product comparisons

Comparison

The best cleats: our top 5 (2026)

Hummel Chaussures enfant Algiz 33 EU White

★★★★★ ★★★★★ 9.0/10

+ Decent comfort with light weight and no major pressure points for most feet

adidas

Fortarun 4.0 Kids 5.5 UK Core Black Core Black Core Black

★★★★★ ★★★★★ 8.6/10

NIKE Unisex Kids Jr Tiempo Legend 10 Club Black/Chrome-Hyper RoyalGym Shoes 4 UK Child Multicoloured

★★★★★ ★★★★★ 8.4/10

See full comparison →

Comparison

The 20 best sneakers (2026)

ASICS Unisex Kid's Gt-1000 11 Gs Sneaker 6 UK Island Blue Black

★★★★★ ★★★★★ 9.0/10

+ Very good cushioning and stability for kids who run or do lots of sports

+ Durable rubber sole and structured heel that hold up well to daily school and playground use

Skechers

Boy's Ultra Flex 3.0 - Brisk-specSneaker 4 UK Navy Textile Orange Trim

★★★★★ ★★★★★ 8.7/10

ASICS Boy's Jolt 4 Gs Sneaker 4 UK Carrier Grey Black

★★★★★ ★★★★★ 8.6/10

See full comparison →

Our latest product reviews

Trunki

Children’s Ride-On Suitcase and Kid's Hand Luggage - Ideal T...

The classic ride-on kids’ suitcase that’s fun but a bit basic inside

8.7/10 ★★★★★ ★★★★★

Value for money ★★★★★ ★★★★★

Design ★★★★★ ★★★★★

Comfort ★★★★★ ★★★★★

Materials ★★★★★ ★★★★★

Read full review

INBLUE Personalized 925 Sterling Silver Spiral Twist Ring fo...

A cute custom gift with a few trade-offs

8.2/10 ★★★★★ ★★★★★

Value for money ★★★★★ ★★★★★

Design ★★★★★ ★★★★★

Comfort ★★★★★ ★★★★★

Materials ★★★★★ ★★★★★

Read full review

Last posts

Why Your Kid's Clothes Fall Apart After Three Washes: The Durability Problem Nobody Is Fixing

05/09/2026

Why Your Kid's Clothes Fall Apart After Three Washes: The Durability Problem Nobody Is Fixing

Why your kid's clothes fall apart after three washes, how fast fashion fuels the problem, and how to choose durable, ethical kidswear that truly lasts.

Beyond Hello Kitty: How to Navigate Licensed Kids' Fashion Without Losing Your Style Standards

Iconic Labels

15/08/2026

Beyond Hello Kitty: How to Navigate Licensed Kids' Fashion Without Losing Your Style Standards

A style led guide to licensed kids’ fashion, from Hello Kitty to Mickey, showing parents how to choose quality character pieces that fit real life and last.

Why the Smartest Parents Are Shopping Like Their Grandmothers: The Return of Heirloom Kidswear

Retro Revivals

05/08/2026

Why the Smartest Parents Are Shopping Like Their Grandmothers: The Return of Heirloom Kidswear

Why style savvy parents are embracing heirloom kids clothing and the vintage kidswear trend, choosing timeless, comfortable pieces that outlast fast fashion for children.

Europe Bans Destroying Unsold Kids' Clothes: What Changes for the Brands You Buy

06/08/2026

Europe Bans Destroying Unsold Kids' Clothes: What Changes for the Brands You Buy

The EU’s ESPR ban on destroying unsold kids’ clothes is reshaping stock, sales, and sustainability in childrenswear. Here is what changes for the brands you buy.

Who Pays When Kids' Fashion Gets Ethical: The Cost Debate Parents Are Not Having

Eco-friendly Collections

29/07/2026

Who Pays When Kids' Fashion Gets Ethical: The Cost Debate Parents Are Not Having

Explore the real cost and value of sustainable kidswear, from organic cotton and GOTS vs OEKO-TEX certifications to cost-per-wear, resale, equity and key data shaping ethical children’s fashion.

How colorkids turns bold color into performance ready kidswear

Emerging Brands

26/07/2026

How colorkids turns bold color into performance ready kidswear

Discover Colorkids, a colorful performance kidswear brand blending bold color, technical ski jackets, fleece, swimwear and everyday clothes for active children and babies.

New US Import Rules for Children's Clothing: What the CPSC eFiling Mandate Means for the Brands You Buy

How the CPSC’s new electronic filing rule for Children’s Product Certificates is reshaping kidswear imports, pricing, and safety—and what fashion-conscious parents should ask brands about testing, ACE PGA messages, and compliance.

Kidswear's Overconsumption Problem: Can the Industry Grow Without Pushing Families to Buy More?

Eco-friendly Collections

11/07/2026

Kidswear's Overconsumption Problem: Can the Industry Grow Without Pushing Families to Buy More?

Explore how kidswear overconsumption collides with sustainable fashion goals, with data on market growth, wardrobe usage, circular models, and practical ideas for parents and brands.

Why little snuggles bamboo is redefining sustainable kidswear

08/07/2026

Why little snuggles bamboo is redefining sustainable kidswear

Discover how little snuggles bamboo kidswear combines buttery-soft comfort, sustainable bamboo fabrics, and transparent pricing to create stylish capsule wardrobes for fashion-conscious families.

by Scarlet Harrington

Why tinycottons sets a new standard in playful kids fashion

Emerging Brands

The Three-Year Wardrobe: How to Buy Kids' Clothes That Outlast Growth Spurts

01/07/2026

Why tinycottons sets a new standard in playful kids fashion

In-depth look at tinycottons kidswear: signature prints, premium cotton fabrics, pricing strategy, and how the Barcelona label compares with brands like Bobo Choses and Konges Slojd.

by Otis Langley

30/06/2026

The Three-Year Wardrobe: How to Buy Kids' Clothes That Outlast Growth Spurts

Learn how to build a durable three year wardrobe for kids with long lasting children’s clothing, from fabric weights and construction details to organic brands, growth friendly design and smart resale strategies.

GEEZY Aqua Beach Surf Wet Water Shoes Review: cheap, grippy, and a bit confusing on sizing

Product Test

22/06/2026

GEEZY Aqua Beach Surf Wet Water Shoes Review: cheap, grippy, and a bit confusing on sizing

After using the GEEZY Aqua Beach Surf Wet Water Shoes in real holiday conditions—pebbly beaches, sea, pool, and a bit of river—I’d sum them up as simple, effective, and fairly priced. They don’t try to be fancy, and that’s honestly their strength. The neoprene upper and rubber sole combo protects yo...

Crocs Unisex Kids Crocband Clog K (Navy/Red) Review: tough everyday shoes kids actually wear

Overall, the Crocs Unisex Kids Crocband Clog K in navy/red is a very practical choice if you want one pair of shoes your kid can abuse all summer. They’re light, comfy, easy to clean, and tough enough to handle playgrounds, gardens, and water play without falling apart. My kid actually chooses to we...

KIDSCOOL SPACE Girl Denim Overalls Review: solid everyday dungarees with a few weak spots

After a couple of weeks of real use, I’d summarise these KIDSCOOL SPACE girl denim overalls as solid everyday dungarees with one main weak point: the hardware. The denim itself is comfortable, has a bit of stretch, and holds up well to washing and normal kid abuse. The fit is slim and modern, the co...

Rhinegold Elite Luxus Childs Riding Boots Review: soft leather long boots that feel broken-in from day one

After a few weeks of use, I’d sum up the Rhinegold Elite Luxus Childs Young Rider boots like this: comfortable, decent quality leather long boots that are great for lessons and light hacking, but not built as hardcore winter yard boots. The biggest plus is how soft they feel from day one. No breakin...

The Hand-Me-Down Strategy: How to Store, Organize, and Actually Reuse Sibling Clothes

Learn how to create a practical hand-me-down kids’ clothes storage system, from size-based sorting and smart use of vacuum bags to fabric-safe conditions and GOTS-certified wardrobe choices.

NIKE Boy's Air Max SC Sneaker Review: solid everyday kids’ trainer with classic Air Max feel

Product Test

14/06/2026

NIKE Boy's Air Max SC Sneaker Review: solid everyday kids’ trainer with classic Air Max feel

Overall, the NIKE Boy's Air Max Sc Sneaker in black is a solid everyday trainer for kids who want the Nike look and a bit of extra heel cushioning. The Air unit in the heel does its job, the rubber sole grips well, and the mix of leather and mesh holds up reasonably to school and playground abuse. C...

Columbia Boy's Watertight Jacket Review: a no-nonsense rain shell that actually keeps kids dry

After a few weeks of real use, I’d sum up the Columbia Boy’s Watertight Jacket as a reliable, no-nonsense rain shell for kids. It keeps them dry in proper rain, it’s light and comfortable enough that they actually wear it, and it feels like it will survive a couple of seasons of normal kid abuse. No...

Drop Culture Hits the Playground: When Kidswear Borrows Hype Marketing from Streetwear

How kidswear drop culture and limited edition collabs turned children’s clothes into hype products, and what style savvy parents can do about it.

Fjällräven Haulpack No.1 Review: tough daily pack with a weird laptop setup

Product Test

29/05/2026

Fjällräven Haulpack No.1 Review: tough daily pack with a weird laptop setup