Iconic Labels

31/05/2025

Gucci baby clothes: a deep dive into luxury kids fashion

Helly Hansen Men's Dubliner Jacket Review: a no-nonsense rain shell that just keeps you dry

07/04/2026

Helly Hansen Men's Dubliner Jacket Review: a no-nonsense rain shell that just keeps you dry

The Charm of Italian Dresses for Kids

Fjällräven Färden Carry-on Pack Review: a practical travel backpack with a couple of annoying misses

Fjällräven Färden Carry-on Pack Review: a practical travel backpack with a couple of annoying misses

+ Good grip and stability on indoor courts for kids’ handball and similar sports

Our latest product comparisons

Comparison

The best cleats: our top 5 (2026)

Hummel Chaussures enfant Algiz 33 EU White

★★★★★ ★★★★★ 9.0/10

+ Decent comfort with light weight and no major pressure points for most feet

adidas

Fortarun 4.0 Kids 5.5 UK Core Black Core Black Core Black

★★★★★ ★★★★★ 8.6/10

NIKE Unisex Kids Jr Tiempo Legend 10 Club Black/Chrome-Hyper RoyalGym Shoes 4 UK Child Multicoloured

★★★★★ ★★★★★ 8.4/10

See full comparison →

Comparison

The 20 best sneakers (2026)

ASICS Unisex Kid's Gt-1000 11 Gs Sneaker 6 UK Island Blue Black

★★★★★ ★★★★★ 9.0/10

+ Very good cushioning and stability for kids who run or do lots of sports

+ Durable rubber sole and structured heel that hold up well to daily school and playground use

Skechers

Boy's Ultra Flex 3.0 - Brisk-specSneaker 4 UK Navy Textile Orange Trim

★★★★★ ★★★★★ 8.7/10

ASICS Boy's Jolt 4 Gs Sneaker 4 UK Carrier Grey Black

★★★★★ ★★★★★ 8.6/10

See full comparison →

Our latest product reviews

Crocs

Unisex Kids Crocband Clog KClog 3 UK Navy Red

Tough everyday shoes kids actually wear

8.7/10 ★★★★★ ★★★★★

Value for money ★★★★★ ★★★★★

Design ★★★★★ ★★★★★

Comfort ★★★★★ ★★★★★

Materials ★★★★★ ★★★★★

Read full review

Trunki

Children’s Ride-On Suitcase and Kid's Hand Luggage - Ideal T...

The classic ride-on kids’ suitcase that’s fun but a bit basic inside

8.7/10 ★★★★★ ★★★★★

Value for money ★★★★★ ★★★★★

Design ★★★★★ ★★★★★

Comfort ★★★★★ ★★★★★

Materials ★★★★★ ★★★★★

Read full review

Last posts

Rhinegold Elite Luxus Childs Riding Boots Review: soft leather long boots that feel broken-in from day one

20/06/2026

Rhinegold Elite Luxus Childs Riding Boots Review: soft leather long boots that feel broken-in from day one

After a few weeks of use, I’d sum up the Rhinegold Elite Luxus Childs Young Rider boots like this: comfortable, decent quality leather long boots that are great for lessons and light hacking, but not built as hardcore winter yard boots. The biggest plus is how soft they feel from day one. No breakin...

NIKE Boy's Air Max SC Sneaker Review: solid everyday kids’ trainer with classic Air Max feel

Overall, the NIKE Boy's Air Max Sc Sneaker in black is a solid everyday trainer for kids who want the Nike look and a bit of extra heel cushioning. The Air unit in the heel does its job, the rubber sole grips well, and the mix of leather and mesh holds up reasonably to school and playground abuse. C...

Columbia Boy's Watertight Jacket Review: a no-nonsense rain shell that actually keeps kids dry

After a few weeks of real use, I’d sum up the Columbia Boy’s Watertight Jacket as a reliable, no-nonsense rain shell for kids. It keeps them dry in proper rain, it’s light and comfortable enough that they actually wear it, and it feels like it will survive a couple of seasons of normal kid abuse. No...

Fjällräven Haulpack No.1 Review: tough daily pack with a weird laptop setup

Overall, the Fjällräven Haulpack No.1 is a solid, tough daily backpack that works well for commuting, office use, and travel as a personal item. The fabric and build quality are clearly above average, the zips and handles feel strong, and the simple rectangular design is practical in real life. The...

by Patricia Velasquez

LeMieux Junior Field Riding Boot Review: solid kids’ leather boots that actually feel like real riding gear

LeMieux Junior Field Riding Boot Review: solid kids’ leather boots that actually feel like real riding gear

Overall, the LeMieux Junior Field Riding Boots in brown are solid, real riding boots for kids who actually spend time in the saddle. They’re proper leather, with a grippy rubber sole, a reliable YKK zip, and a fit that feels more like scaled-down adult boots than costume gear. In day-to-day use, the...

LeMieux Junior Field Riding Boot Review: solid kids’ leather boots that actually feel like proper adult gear

The LeMieux Junior Field Riding Boot is a solid choice for young riders who are in the saddle often and treat riding as more than an occasional hobby. They feel like scaled-down adult boots, with proper leather, a good YKK zip, a grippy sole, and a fit that actually supports the leg instead of flopp...

The North Face Unisex Kids Reversible Jacket XXL Fawn Grey Review: warm, chunky, and a bit confusing on water protection

After actually using this The North Face Unisex Kids Reversible Jacket XXL Fawn Grey in real winter conditions, I see it as a solid, warm, everyday winter coat with a few clear limits. It keeps kids genuinely warm in near-freezing temps, feels sturdy, and has that simple, neutral look older kids usu...

The North Face B McMurdo Parka Review: warm kid’s tank of a coat with a very confusing size label

Overall, the The North Face B McMurdo parka is a solid, warm, and practical winter coat for kids and smaller teens, with one big catch: the way it’s described online is confusing and makes some people think it’s an adult jacket. It isn’t. The sizing is clearly kids/youth, and that’s why some reviewe...

Fjällräven Foldsack No. 1 Review: a compact folding backpack that keeps things simple and tough

Overall, the Fjällräven Foldsack No. 1 is a compact, tough, and straightforward backpack that does its job without trying to be everything at once. It’s well suited for city commuters, students, and people who want one bag that works both for work and for short outdoor trips. The 16L capacity is eno...

Fjällräven Totepack No. 1 Review: the tote‑backpack hybrid that’s great but not flawless

After using the Fjällräven Totepack No. 1 regularly, my conclusion is pretty clear: it’s a solid, versatile everyday bag with a few annoying compromises. The strong points are the tough G‑1000 fabric, the simple but flexible tote/backpack design, and the fact that it fits a surprising amount for its...

Fjällräven Greenland Top Review: a simple daypack that feels tougher than it looks

Rossignol Hero World Cup 110 SC Junior Ski Boots Review: narrow, stiff and clearly race-focused

Overall, the Fjällräven Greenland Top in Khaki Dust is a simple, sturdy daypack that does its job for commuting and casual use. The main strengths are the tough-feeling fabric, the clean look, and the straightforward layout. It holds a 15" laptop, daily work gear, and a few extras without fuss. If y...

by Scarlet Harrington

Rossignol Hero World Cup 110 SC Junior Ski Boots Review: narrow, stiff and clearly race-focused

The Rossignol Hero World Cup 110 SC Junior in UK 3.5 / 235 is a serious junior race boot with a narrow 97 mm last, short cuff, and firm flex. It’s clearly built for kids who already ski well and want more precision, not for beginners. On snow, it delivers: edge grip is solid, response is quick, and...

LeMieux Junior Interchangeable Riding Boot Review: solid kids’ long boots with a few quirks

After a month of use, I’d sum up the LeMieux Junior Interchangeable Riding Boots as solid, rider-focused kids’ boots that do the basics well and look smart, without being perfect. The leather, sole and general build feel a clear step up from the cheap rubber or plastic options, and my kid genuinely...

LeMieux Junior Field Riding Boot Review: solid kids’ tall boots that actually feel like adult gear

After a solid month of use, I’d sum up the LeMieux Junior Field Riding Boots as proper riding boots for kids who actually ride, not just dabble. The leather, the YKK zip, and the X-Grip sole all feel like adult-level gear scaled down, and that shows in the saddle: better stability, decent comfort, a...

by Patricia Velasquez

The North Face Kids North Down Fleece Lined Parka Review: light, warm, but not cheap

The North Face Kids North Down Fleece Lined Parka Review: light, warm, but not cheap

After using the The North Face Kids North Down Fleece Lined Parka in real life with an actual kid, my takeaway is pretty simple: it’s a very warm, very comfortable, lightweight winter coat that does its job well, but it’s not cheap and it’s not perfect. The big strengths are the comfort (super soft...

Jacadi Joins the Deveaux Portfolio: What a 211-Million-Euro Brand's New Owner Means for Premium Kidswear

Jacadi’s sale to Groupe Deveaux shows how a profitable premium childrenswear brand can change hands despite strong results. Discover what this shift means for parents, sustainability, store networks and the future of high-quality kidswear in Europe.

adidas Team WIND.RDY Jacket Kids Review: a light windbreaker that does the job but isn’t magic

15/05/2026

adidas Team WIND.RDY Jacket Kids Review: a light windbreaker that does the job but isn’t magic

In short, the adidas Team WIND.RDY Jacket Kids is a solid, lightweight windbreaker for active kids and teens. It does a good job blocking wind, it’s comfortable to wear for running and outdoor sports, and the 360° reflectivity is a real plus for evenings. The recycled polyester fabric feels tough en...

adidas Fortarun 4.0 Kids Review: simple, comfy runners that kids can actually live in

The adidas Fortarun 4.0 Kids in Core Black are a solid, no-nonsense choice if you need a single pair of shoes that can handle school, PE, and everyday running around. They’re comfortable thanks to the Cloudfoam cushioning, light enough for kids to forget they’re wearing them, and the all-black look...

JACK & JONES Boy's Jjejaxon Jersey Blazer Review: a clean-looking jacket for kids that’s more formal than it feels

Overall, the JACK & JONES Boy's Jjejaxon Jersey Blazer is a solid option for kids who need to look smart a few times a year without being trapped in a stiff, uncomfortable jacket. The stretch fabric, decent cut, and clean black design make it look more grown‑up than many cheap kids’ blazers, and mos...

JACK & JONES Boy's Jprsolar Blazer Review: a slim kids’ blazer that looks sharp without killing your budget