Trend Spotlights

A nostalgic twist to tiny trends: rediscovering 70s kids fashion

European baby clothes: the ultimate guide for parents

Global Inspirations

European baby clothes: the ultimate guide for parents

Embrace the nostalgia: 80s fashion reborn for today's kids boys

Retro Revivals

Embrace the nostalgia: 80s fashion reborn for today's kids boys

Riding the retro wave: a deep dive into 90s kids fashion today

Retro Revivals

Riding the retro wave: a deep dive into 90s kids fashion today

Our latest product comparisons

Comparison of the 5 best ski boots (2026)

Boys X-8 Skate Black Cross Country Ski Boots - Black Black 49 EU

Rossignol

Boys X-8 Skate Ski Boots - Black - EU 49

+ Strong ankle support and stiff sole give much better control for skate skiing than basic junior boots

+ Warm enough for typical Nordic winter days with decent socks, thanks to the insulated liner

Rossignol

Hero World Cup 110 Junior Ski Boots (UK 3.5)

★★★★★ ★★★★★ 8.0/10

Rossignol

Hero World Cup 110 Junior Ski Boots 21.5

★★★★★ ★★★★★ 8.0/10

See full comparison →

The 5 best riding boots (2026)

Junior Field Riding Boot - Childrens Long Leather Horse Riding Boot - Tall Height Calf 5 UK Black

LeMieux

Children's Tall Leather Riding Boot - UK 5 (Black)

+ Proper full-grain leather and solid YKK zip make them feel like real adult boots

+ X-Grip rubber sole gives good traction in stirrups and on wet yard surfaces

LeMieux

Children's Leather Riding Boots - UK 2 Brown

LeMieux

Child's Long Leather Riding Boots - UK 4 - Black

See full comparison →

Our latest product reviews

The Noth Face Girl's North Down Hooded Down Jacket (pack of...

A warm, no-nonsense winter coat for kids

8.5/10 ★★★★★ ★★★★★

Value for money ★★★★★ ★★★★★

Design ★★★★★ ★★★★★

Comfort ★★★★★ ★★★★★

Materials ★★★★★ ★★★★★

Read full review

Columbia

Girl's Forest Park Down Hooded Puffer Forest Park Down Hoode...

A warm, no-nonsense winter coat for kids

8.5/10 ★★★★★ ★★★★★

Value for money ★★★★★ ★★★★★

Design ★★★★★ ★★★★★

Comfort ★★★★★ ★★★★★

Materials ★★★★★ ★★★★★

Read full review

Last posts

Oversized Everything: Is Kids' Fashion Losing Its Shape or Finding Its Freedom?

Seasonal Picks

13/06/2026

Oversized Everything: Is Kids' Fashion Losing Its Shape or Finding Its Freedom?

Explore how the oversized kids fashion trend 2026 is reshaping childrenswear, from comfort-first silhouettes and growth-friendly engineering to age-specific proportions, sustainability and key market data.

Drop Culture Hits the Playground: When Kidswear Borrows Hype Marketing from Streetwear

Rising Designers

12/06/2026

Drop Culture Hits the Playground: When Kidswear Borrows Hype Marketing from Streetwear

How kidswear drop culture and limited edition collabs turned children’s clothes into hype products, and what style savvy parents can do about it.

14/06/2026

Guide: the 6 best parkas (June 2026)

Expert guide to stylish kids parkas: how to balance fashion, warmth, ethics, and price, with references to Canada Goose, Fjällräven Nuuk, and Patagonia Jackson Glacier inspired winter coats.

Kids' Fall Fashion 2026: What to Pre-Order Now Before It Sells Out

Seasonal Picks

Our selection of the 5 best casual dresses (2026)

20/05/2026

Kids' Fall Fashion 2026: What to Pre-Order Now Before It Sells Out

Discover how to shop kids fall fashion 2026 like a pro: key trends, textures, outerwear, colors, sustainable layers and timing tips so real children stay stylish, warm and comfortable all season.

Our selection of the 5 best casual dresses (2026)

Discover how to choose the best casual dresses for kids, from breathable fabrics and playful silhouettes to smart shopping tips, styling ideas, and data-backed trends for comfortable, photo-ready playtime outfits.

14/06/2026

Guide: the 7 best raincoats (June 2026)

Discover how to choose the best raincoats for fashion-focused kids, from Gore-Tex tech fabrics and gender-neutral styles to fit, packability, and smart shopping strategies.

Guide: the 6 best track jackets (2026)

Discover how the best kids track jackets combine club-ready style with performance fabrics, water-repellent finishes, and smart buying tips for modern families.

Top 5 best dresses (2026)

Discover how to choose the best dresses for kids with practical tips on length, fabric, pockets, and layering, plus key trends from leading children’s wear reports.

Our selection of the 4 best athletic tanks (2026)

Our selection of the 4 best athletic tanks (2026)

Discover how to choose the best athletic tanks for kids, from moisture-wicking fabrics and fit to style tips, durability checks, and key stats on children’s activewear.

Comparison of the 7 best ski suits (2026)

Discover how to choose the best kids’ ski suits, jackets and pants with the right waterproof ratings, technical fabrics, insulation and fit to keep children warm, dry and stylish on the slopes.

Top 4: best snowsuits (2026)

Discover how to choose the best snowsuits for babies and kids, from technical fabrics and insulation to fit, style, and brand differences between Patagonia, Columbia, The North Face and Helly Hansen.

Our selection of the 8 best button-down shirts (2026)

Our selection of the 8 best button-down shirts (2026)

Discover how to choose the best button down shirts for kids, from breathable fabrics and flexible fits to easy-care finishes, brand comparisons, and comfort-focused styling tips.

Top 5: best shorts (2026)

Discover how to choose the best kids shorts with the right inseam, soft fabrics, smart pockets, and adjustable waistbands for comfort, style, and everyday performance.

How to Read a Kids' Clothing Label: Certifications That Matter and Marketing That Doesn't

Eco-friendly Collections

19/05/2026

How to Read a Kids' Clothing Label: Certifications That Matter and Marketing That Doesn't

Learn how to read kids clothing label certifications like GOTS, Oeko-Tex, Fair Trade, B Corp, and bluesign so you can choose safer, more sustainable clothes for babies and children without falling for greenwashing.

Guide: the 8 best skirts (2026)

Discover how to choose the best kids’ skirts, from midi and maxi silhouettes to everyday playwear. Learn about fabrics, comfort, styling tips, and smart shopping for children’s skirts.

The 5 best shoes (2026)

Discover how to choose the best shoes for kids, from cushioning and stack height to style, sizing, and durability. Practical tips for fashion-conscious families who want comfortable, supportive footwear for active children.

The 5 best shorts (2026)

Discover how to choose the best kids shorts with the right inseam, soft fabrics and practical pockets. Learn fit tips, performance details and expert-backed comfort advice for fashion-conscious children.

The best blazers: our top 4 (2026)

Top 3 best tank tops (2026)

Discover how to choose the best tank tops for kids, from soft cotton fabrics and jersey knits to necklines, fit, colors and styling tips for comfortable, stylish children’s tank tops.

The best blazers: our top 4 (2026)

Discover how to choose the best blazers for kids, from fit and fabric to styling tips for weddings, ceremonies, and school events, plus smart online shopping strategies.